[
Corporate logo design, as a small business idea? Absolutely. Mark Ballantyne shares insight into his successful, custom logo design business.
What is the exact name of your logo design business?
Eagle Imagery (PhotoGraphics)
What custom logo design services do you provide?
At a glance: logo design, vector conversion of existing artwork (particularly logos), banner design, in-game graphics, posters, flyers and brochures, web-based advertising graphics, digital photo retouching, media cover artwork (CDs etc.) and more...
What is your position with the company?
Owner/Sole trader
Tell us about your background. What gave you the idea to start a small business in corporate logo design?
I had supplied people with web resolution graphics for several years (usually free) for forum signatures, logos, banners, buttons and the like. An online acquaintance suggested that I should look into doing print design and doing the 'logo thing' professionally!
What makes your company unique? How do you keep your logo design business competitive?
I guess what makes my design services at Eagle Imagery unique is that I establish a friendly but industrious relationship with all my clients from the outset. Some are quite often inexperienced and uncertain about hiring a graphic designer—especially one they've never met before... on the Internet!—that takes a lot of trust. So, my aim is to guide them along the process and explain things in a friendly manner without condescending or patronizing them.
I also believe that my logo design is well above the 'average' and stands out... very important in this day and age where a unique, recognizable identity has become an essential part of business strategy and success. (corporate logo design portfolio)
What is your target market? Who are the people that are most helped by your custom logo design services?
Anyone and everyone who needs a logo from the 'business start-up' to a global corporation... bring it on! The majority of my clientele are business start-ups however and some are only web-based. I always bear in mind though that they may one day become 'bricks and mortar' companies who will need logo design for print as well as web use.
Why do people like doing business with you—what is the key to your success?
From the testimonials I've had, I figure that not only have they received the design that they wanted (and then some!), they've also expressed the fact that they really enjoyed the experience.
If you could change one thing about the world we live in—what would it be?
Less war... sometimes it's a necessary evil... but not as much as it seems to be these days.
How do people get in touch with you?
I can be contacted through email (details on my website at www.eagleimagery.co.uk) and I always reply within a reasonable timeframe, usually within 24 hours.
The corporate logo design industry is an exciting and growing field, extremely suitable for small business owners. Check out the following resources for additional small business ideas in the grahic and logo design industry.
Fundamentals of Logo Design - Offered by a nationally accredited, fully online school of design. Accredited by the Distance Education and Training Council (DETC) in Washington, DC. Founded in 1997 by renowned designers and educators from three continents.
American Institute of Graphic Arts - AIGA supports the interests of professionals, educators, and students who are engaged in the process of designing, regardless of where they are in the arc of their careers. This site is a "must see" for anyone interested in a career as a corporate logo designer.